Appliance quality
We stock and install electric stoves from leading UK and European manufacturers where flame technology, casing quality and heater silence are all engineered to a high standard, not stack-them-high import stock.

Zero-Flue · Plug-In
The look of a real fire in any room in the house, no chimney, no gas, no flue, no compliance headaches. Installed neatly, coordinated with your décor, ready to plug in.
20+ years installing across Windsor & Berkshire · HETAS 3869 · Written quote within 24–48 hours.
20+ yrs
Installing in Windsor & Berkshire
HETAS
Registered installers (3869)
£5m
Zurich Public Liability cover
12 mo
Workmanship guarantee minimum
24–48h
Fixed written quote turnaround
Overview
What it is
Electric stove installation covers appliance selection, siting, cable routing and, where wanted, surround, hearth and chamber works. The stove runs from a standard 13A socket, needs no flue, and produces flame effect plus a thermostatic 2kW fan heater.
Who it is for
Perfect for apartments, offices, rented properties, secondary rooms without chimneys, and any home where an occupant simply wants the look and ambient warmth of a fire without solid fuel or gas. Also popular in new builds where a real fire is not a design priority.
When to book
Suits room refurbishments, apartment fit-outs, home-office rebrands and holiday-let refreshes. Also the perfect solution where an existing chimney is impractical to reopen or line.
Why professional help matters
Electric stoves have moved a long way in the past decade, LED and holographic flame technologies now produce genuinely convincing flame effects that hold up in daylight, and the appliance quality of leading brands rivals gas and solid fuel visually.
If it's ignored
The market is flooded with sub-£300 units where the flame effect fails on close inspection. Specify well, and the appliance looks the part; specify poorly and you regret it every day.
Electric stoves need thoughtful positioning against a chamber or surround, sitting freestanding in the middle of a wall rarely reads well. We site them like real fireplaces.
Cable runs, isolator switches and thermostat controls all need to be planned into the install, after the paint is dry is too late.
Our process
The same disciplined sequence on every project, whether it's a Georgian townhouse in Windsor or a new-build media wall in Ascot.
01
Chris visits your home to measure the chimney, hearth, room volume and ventilation. We inspect the flue, discuss aesthetics and confirm what is achievable in your specific property, from Georgian townhouses to sealed new-build breasts.
02
Every line item priced: stove, flue components, hearth, chamber works, building control. Potential extras (unforeseen chimney issues, structural adjustments) are itemised in advance so the number you sign off is the number you pay.
03
We refine the stove choice, materials, chamber finish and flue route with you. Deposit: cost of the stove plus 50% of installation, secures your slot within 72 hours of quote acceptance.
04
Dust sheets and protection go down first. Our HETAS-registered team completes the install to Building Regulations, cleans as we go, and treats your home like our own, no shortcuts, no mess left behind.
05
Smoke test, draw test, first light with you present, plus a full walk-through of controls, fuel and maintenance. HETAS certificate issued to you and your insurer. 12-month workmanship guarantee starts the day we leave.
The benefit
Six specific, measurable outcomes we deliver on every job. No vague marketing claims.
Installs anywhere with a standard 13A socket, apartments, offices, first-floor rooms.
On in seconds, thermostatic 2kW heater optional, flame effect can run without heat for summer ambience.
No sweeping, no servicing, no gas checks, occasional dust and an LED replacement every decade or so.
Landlord-friendly with no ongoing gas or solid-fuel compliance obligations.
We build in surrounds and chambers to make the stove look purposeful rather than parked.
Traditional stove shape, contemporary linear, inset and freestanding, every style is covered.
Deep detail
The engineering, materials and decisions behind the finished job.
We stock and install electric stoves from leading UK and European manufacturers where flame technology, casing quality and heater silence are all engineered to a high standard, not stack-them-high import stock.
Electric stoves benefit from being framed like a real fireplace, chamber, hearth and mantel or a clean plaster reveal. We design the surround so the appliance reads as part of the room.
Cable runs are hidden through the surround; an isolator switch is sited discreetly. Where a fused spur or additional socket is needed, we coordinate with an electrician.
Most models include remote-controlled flame speed, colour, brightness and heater output. We show you every option at handover so nothing goes unused.
Frequently asked
Appliance and installation together typically start from around £700 for a freestanding install into an existing room. Bespoke chambers, hearths and surrounds are quoted line-by-line so the price is fixed before you commit.
Yes: the built-in fan heater outputs up to 2kW, sufficient to warm a small to medium living room. For large rooms, treat the heater as supplementary and rely on your main heating.
Most models run from a standard 13A socket. Where a nearby socket does not exist, we coordinate with an electrician to add a fused spur.
Quality appliances run near-silent on the flame effect alone. The fan heater produces a soft, easily ignored hum.
Yes: every model we install allows flame-effect-only operation for year-round ambience without heat.
No routine servicing: an occasional dust and an LED module replacement every 8–10 years is typically all that is required.
You can plug in a freestanding appliance yourself. Where you want the stove to look like a real fireplace, with chamber, hearth and finish, a designer-led install is worth the investment.
Frequently. Electric stoves are the lowest-hassle option for landlords and holiday-let owners, no gas checks, no chimney sweeps, no annual servicing.
Related services
Areas we serve
Next step
Chris personally attends every survey, measures the chimney, discusses the design, and prices every line item transparently. No sales pressure. No hidden extras on invoice day.